B2B Lead Generation Service in Maine

B2B lead generation is different from B2C - it's more difficult, and requires special skills.

In B2B marketing today, skills in technology, analytics, and interactivity are critically important. B2B marketers need to know how to analyze data, communicate ideas, drive qualified sales leads through various channels, convert them to customers, and retain them. In the online world, a B2B marketer has to be able to accomplish those goals by creating, testing, analyzing and perfecting the performance of online ads, landing pages, and calls to action - across the spectrum of potential buyers' current position in the sales funnel.

The internet is full of tech and ad “experts” who claim to be able to deliver more customers and more money for B2B businesses.

But few of these “experts” have the technical skills needed to do B2B search marketing today, and even fewer have ever sold anything to anybody.

I'm different. I have an engineering master's degree and 20+ years’ experience working with Google Ads and SEO. And I've sold big-ticket services to some of the largest companies in New England. FYI, here's more about my experience.

Big ways in which B2B lead generation is different from B2C include:

• The #1 difference between B2B and B2C is the audience. The way businesses buy services and products is very different from how consumers buy. The B2B sales funnel is longer, more complicated, and involves more people at the customer end. It's critical for B2B marketers to know, in depth, their customers and their industries.
• B2B sales involve more money - more reward for you, but bigger risk for the customer. B2B buyers want to be assured that you can deliver exactly the right solution they need, and do so without glitches, and on time. You need to be seen as an industry leader, and inspire confidence.
• The B2B sales cycle is usually longer, because of the higher value of each sale and the number of customer decisionmakers involved. Your company needs to inspire confidence throughout the sales cycle, from awareness, through consideration, to conversion and post-sale support.
• Low-volume search keywords are inherent in B2B marketing. B2B companies are targeting highly specific audiences, so the keywords used in their targeting usually have low search volumes. You need to find the right search terms that allow you to target, engage and convert a specific audience. Your keyword research needs to be right on the money.
• Low Conversion Rates: Another unique challenge of to B2B search marketing is low conversion rates, compared to B2C. To succeed in B2B, your campaigns need to attract the right kind of traffic: buyers searching for services or products that precisely match your offerings.

Successful lead generation campaigns are the product of thoughtful analysis of results, and continuous improvement. To get the most value out of every marketing dollar you spend, I'll:

• Target high-value, transactional keywords to attract higher quality, late-funnel B2B leads.
• Track your leads' movement through your website's marketing funnel, identify areas where they tend to fall through the cracks. and help you fix them.
• Monitor your industry's news and data, spotting trends and keyword niches that will make our results better, pushing more qualified leads into your pipeline.
• Audit your site for search and conversion health, analyzing page speed, security, mobile responsiveness, site architecture, structured data, and UI. And help you implement my recommendations.
• Research and write keyword-driven landing pages, establishing your site as a thought leader, providing multiple entry points for potential buyers, and acting as a lead magnet to drive new customers.
• Track leads and measure performance: set up and optimize your lead tracking and marketing attribution systems so we can easily measure results and refine your campaigns in real time.