Advertising

Drawing the attention of consumers to stuff they need and we're selling

Blacks constitute 12.2% of US population but get only 1.4% of targeted ad spend 80/5 1 2 3 4 5 189 views Link Source: David|28 April 2020 Details Rate Report

Why suddenly running only COVID-19 feelgood ads is a bad idea 80/5 1 2 3 4 5 379 views Link Source: David|24 April 2020 Details Rate Report

Americans are consuming more media, don't want advertising to stop during COVID-19 80/5 1 2 3 4 5 244 views Link Source: David|14 April 2020 Details Rate Report

Travel PPC advertising paradox since onset of COVID-19: need to remain visible while conserving budget for post-pandemic 80/5 1 2 3 4 5 344 views Link Source: David|9 April 2020 Details Rate Report

Cannes Lions International Festival of Creativity 2020 canceled on account of COVID-19 80/5 1 2 3 4 5 190 views Link Source: David|4 April 2020 Details Rate Report

65% of Americans will be acting on pent-up demand within 1 to 7 months post-COVID-19 80/5 1 2 3 4 5 209 views Link Source: David|4 April 2020 Details Rate Report

If limited to one or the other, marketers prefer Google Ads to SEO 100/5 1 2 3 4 5 286 views Link Source: David|2 April 2020 Details Rate Report

Advertising Week Europe 2020 postponed until 14-17 September 80/5 1 2 3 4 5 265 views Link Source: David|12 March 2020 Details Rate Report

62.9% of Google Search users say descriptions in organic returns are #1 driver of clicks 80/5 1 2 3 4 5 310 views Link Source: David|20 February 2020 Details Rate Report

Paid search continued to dominate digital advertising in 2019 with 39% share of spend 80/5 1 2 3 4 5 197 views Link Source: David|13 Feruary 2020 Details Rate Report

Google search ad spend grew, organic search visits declined in 4Q2019 80/5 1 2 3 4 5 266 views Google seems to be unstoppable in paid search. Link Source: David|11 February 2020 Details Rate Report

How Google might want us to customize marketing and measurement in a world without cookies 80/5 1 2 3 4 5 168 views Link Source: David|15 January 2020 Details Rate Report

Travel and Leisure Google Ads: clicks and clickthrough rate up year-on-year, cost per click down in 3Q2019 80/5 1 2 3 4 5 258 views Link Source: David|9 January 2020 Details Rate Report

Gender-balanced video ads get more views vs. male-dominated 80/5 1 2 3 4 5 181 views Link Source: David|29 December 2019 Details Rate Report

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