Advertising

Drawing the attention of consumers to stuff they need and we're selling

Yet another study finds more than 50% of Internet users cannot recognize Google Ads in SERPs 80/5 1 2 3 4 5 267 views Google Ads in SERPs Link Source: David|3 January 2019 Details Rate Report

AdForum best tourism ad of October 2018: Neste Zerobnb by TBWA\Helsinki 80/5 1 2 3 4 5 431 views TBWA\Helsinki Link Source: David|12 November 2018 Details Rate Report

IAB Ireland to open membership to brands in 2019 80/5 1 2 3 4 5 329 views IAB Ireland Link Source: David|9 November 2018 Details Rate Report

Tweak your headlines for emotional marketing value 80/5 1 2 3 4 5 400 views Consumers make decisions based on emotion, rationalize afterwards Link Source: David|2 November 2018 Details Rate Report

OTAs and metasearch engines worldwide will soon be able to use hotel brands in Google Ads 80/5 1 2 3 4 5 260 views hotel brands in Google Ads Link Source: David|24 October 2018 Details Rate Report

Research reveals opportunity in paid search ads for US travel and tourism 100/5 1 2 3 4 5 286 views travel tourism paid search Link Source: David|17 October 2018 Details Rate Report

Six-second video ads reinforcing previous longer ads increase engagement and perceived brand favorability 80/5 1 2 3 4 5 322 views 6-second videos Link Source: David|9 October 2018 Details Rate Report

Google flights and hotels metasearch taking traffic share from OTAs 80/5 1 2 3 4 5 308 views Google metasearch Link Source: David|8 October 2018 Details Rate Report

Search has 20%+ ad spend share across major international markets in 2018 80/5 1 2 3 4 5 224 views search ad spend share Link Source: David|4 October 2018 Details Rate Report

State of the Chinese outbound leisure travel market in 2018 100/5 1 2 3 4 5 470 views Chinese outbound Link Source: David|25 September 2018 Details Rate Report

Five myths about marketing to GenZ debunked 80/5 1 2 3 4 5 417 views Gen Z Link Source: David|20 September 2018 Details Rate Report

How consumers are using hotel websites in 2018 80/5 1 2 3 4 5 247 views hotel websites Link Source: David|10 September 2018 Details Rate Report

Adobe: Consumers demand relevance in advertising in 2018 80/5 1 2 3 4 5 243 views State of Digital Advertising Report Link Source: David|5 September 2018 Details Rate Report

Google Ad Strength metric favors relevance through diversity 80/5 1 2 3 4 5 313 views ad strength Link Source: David|5 August 2018 Details Rate Report

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