Advertising

Drawing the attention of consumers to stuff they need and we're selling

New ad attention research from Nielsen and Ipsos via Google 80/5 1 2 3 4 5 424 views ad attention Link Source: David|11 April 2017 Details Rate Report

Video ads are more effective when both seen and heard 80/5 1 2 3 4 5 372 views video ads Link Source: Thihk With Google Details Rate Report

Marketers see little return from advertising on Snapchat 80/5 1 2 3 4 5 377 views snapchat ads Link Source: Advertising Age Details Rate Report

Visibility in search is key: 2017 leisure travelers visiting only 4.4 sites before booking 80/5 1 2 3 4 5 251 views leisure travel Link Source: fuel Details Rate Report

AdWords keyword phrases 2-4 words in length give best ROI 80/5 1 2 3 4 5 252 views keyword phrases Link Source: David Details Rate Report

Facebook Dynamic Travel Ads will drive bookings but Google will continue to dominate travel ad spend 60/5 1 2 3 4 5 266 views Facebook travel ads Link Source: Skift Details Rate Report

43% of US Internet users mistake native advertising for editorial content 80/5 1 2 3 4 5 555 views native advertising Link Source: eMarketer Details Rate Report

Facebook poses little threat to Google in travel advertising 80/5 1 2 3 4 5 301 views Facebook poses little threat to Google in travel advertising Link Source: Investors Business Daily|13 February 2017 Details Rate Report

Snapchat testing 2 new direct-response-friendly ad units 80/5 1 2 3 4 5 249 views Snapchat ads Link Source: eMarketer|12 January 2017 Details Rate Report

Instagram introduces vertical video ads inside Stories 60/5 1 2 3 4 5 265 views Instagram videos Link Source: Advertising Age|11 January 2017 Details Rate Report

Facebook to offer mid-roll video ads and share revenue with creators 80/5 1 2 3 4 5 262 views Facebook video Link Source: ClickZ|12 January 2017 Details Rate Report

Most people want to be rewarded for watching an ad in order to view premium content online 80/5 1 2 3 4 5 330 views rewards for watching ads Link Source: eMarketer|25 January 2017 Details Rate Report

How Google captures information about people searching for hotels 80/5 1 2 3 4 5 301 views Google + hotels Link Source: Koddi|9 January 2017 Details Rate Report

Proposed EU rule would limit ability to deliver targeted ads 80/5 1 2 3 4 5 257 views EU ads Link Source: David|18 January 2017 Details Rate Report

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