Advertising

Drawing the attention of consumers to stuff they need and we're selling

Google Ad spend grew 11% in 2Q2022 - first growth since early 2021 80/5 1 2 3 4 5 84 views CPC up 25% from 2019 Link Source: David | 28 July 2023 Details Rate Report

Ad repetition can make brands memorable - but for the wrong reasons 80/5 1 2 3 4 5 84 views Repetitive ads can hurt streaming TV experience Link Source: David | 20 July 2023 Details Rate Report

GLAAD: LGBTQ community is underrepresented in advertising 80/5 1 2 3 4 5 94 views Gay and Lesbian Alliance Against Defamation Link Source: David | 29 June 2023 Details Rate Report

Four Google Ads attribution models now scheduled to sunset by mid-July 80/5 1 2 3 4 5 87 views Data-Driven attribution will be default in Google Ads and GA4 Link Source: David | 22 June 2023 Details Rate Report

EU Antitrust Chief: Google may have to sell part of its adtech business to end anticompetitive practices 100/5 1 2 3 4 5 98 views "Behavioral remedy unlikely to be effective" Link Source: DDavid | 18 June 2023 Details Rate Report

Lower Google Ads conversion rates resulting in higher costs per lead in 2023 100/5 1 2 3 4 5 111 views Google Ads Benchmarks 2023 Link Source: David | 16 May 2023 Details Rate Report

Google 1Q2023 Search Ad CPC Growth Slows for 7th Consecutive Quarter 100/5 1 2 3 4 5 96 views Google 1Q2023 Search Ad CPC Growth Slows Link Source: David | 15 May 2023 Details Rate Report

MediaPost 2023 Search & Insider Summit 7-10 May in Charleston 80/5 1 2 3 4 5 83 views How to invest ad spend in today's multichannel environment Link Source: David|26 April 2023 Details Rate Report

Google reports results of tests of Interest Based Audience (IBA) solutions vs. 3rd-party cookies 80/5 1 2 3 4 5 100 views Cookies outperformed IBA solutions but not overwhelmingly Link Source: David | 19 April 2023 Details Rate Report

Category, Name and Proximity drive GBP Local Pack rankings in 2023 100/5 1 2 3 4 5 82 views 2023 Whitespark survey looked at 149 ranking factors Link Source: David | 29 March 2023 Details Rate Report

AdWorld 2023 Online Conference $229 Tickets End Today 80/5 1 2 3 4 5 58 views Conference will offer 7 digital advertising tracks featuring 60+ speakers for $229 Link Source: David | 10 March 2023 Details Rate Report

Google Ads automatically created assets now in open beta 80/5 1 2 3 4 5 95 views Google can create ad assets from your content Link Source: David | 27 February 2023 Details Rate Report

Google Ads 'search interest' targeting to end in March 2023 80/5 1 2 3 4 5 77 views Google: "Not being used effectively" Link Source: David | 28 February 2023 Details Rate Report

Americans trust ads, search and social media a lot less if AI is in the mix 80/5 1 2 3 4 5 83 views AI involvement lessens trust by double-digit percentages Link Source: David | 27 February 2023 Details Rate Report

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