Advertising

Drawing the attention of consumers to stuff they need and we're selling

50% of global consumers find advertising to be less interesting than it used to be 80/5 1 2 3 4 5 477 views apparently it's a universal problem Link Source: David|24 June 2022 Details Rate Report

Bipartisan Senate Bill Could Force Google Out of Some of Its Lines of Business 100/5 1 2 3 4 5 148 views Ad industry trade group Interactive Advertising Bureau (IAB) has taken a position strongly opposing the bill. Link Source: David|27 August 2022 Details Rate Report

'Workday Consumers' creating growth in search ad spend 100/5 1 2 3 4 5 199 views Many consumers (48% of survey respondents) now say they prefer online services Link Source: David|27 April 2022 Details Rate Report

Google begins next phase of global tests of Privacy Sandbox 90/5 1 2 3 4 5 319 views New alternative technologies are intended to improve user privacy while generating revenue for advertisers. Link Source: David|11 April 2022 Details Rate Report

Anu Adegbola to head Paid Search Association 80/5 1 2 3 4 5 147 views Ms. Adegbola succeeds as President David Szetela, who recently retired from the position after 3 years. Link Source: David|29 March 2022 Details Rate Report

GA4: Better privacy but tougher targeting 100/5 1 2 3 4 5 119 views Tracking prospects through the marketing funnel to conversion will be more difficult and costly. Link Source: David|29 March 2022 Details Rate Report

BREAKING: Google dumps FLoC, replaces with Topics API for Privacy Sandbox [VIDEO] 100/5 1 2 3 4 5 189 views Google claims that 'Topics' gives businesses an option to continue serving relevant ads without using covert tracking techniques. Link Source: David|25 January 2022 Details Rate Report

IAB weighs in against Surveillance Advertising bill 80/5 1 2 3 4 5 170 views between 2016 and 2020 the internet economy grew at 7X the rate of the overall US economy Details Rate Report

Democratic legislators introduce bill that would ban 'surveillance advertising' 100/5 1 2 3 4 5 278 views Passage of this bill would be quite detrimental to companies like Google that make most of their money from targeted ads. Link Source: David|20 January 2022 Details Rate Report

Survey: Most Americans find targeted online ads annoying, invasive and not helpful 100/5 1 2 3 4 5 138 views Americans widely distrust social media platforms to keep their personal data safe Link Source: David|23 December 2021 Details Rate Report

Google Page Experience Ranking is coming to desktop in February 2022 80/5 1 2 3 4 5 275 views Google has hinted that pages with 'intrusive interstitial" ads will be a particular target. Link Source: David|9 November 2021 Details Rate Report

Google announces clustering algorithm designed to reveal group characteristics while maintaining individual privacy 80/5 1 2 3 4 5 298 views Scientists say the new algorithm outperformed competitors on 3 of 4 very large data sets. Link Source: David|27 October 2021 Details Rate Report

Paid search is working well in the travel vertical in 2021 100/5 1 2 3 4 5 266 views The average cost of a lead for travel businesses is only $7.34 Link Source: David|16 October 2021 Details Rate Report

Data-Driven Attribution (DDA) to replace last click as default in Google Ads 80/5 1 2 3 4 5 204 views DDA will soon be available to all Google Ads accounts Link Source: David|29September 2021 Details Rate Report

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