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Anu Adegbola to head Paid Search Association 80/5 1 2 3 4 5 146 views Ms. Adegbola succeeds as President David Szetela, who recently retired from the position after 3 years. Link Source: David|29 March 2022 Details Rate Report

GA4: Better privacy but tougher targeting 100/5 1 2 3 4 5 114 views Tracking prospects through the marketing funnel to conversion will be more difficult and costly. Link Source: David|29 March 2022 Details Rate Report

BREAKING: Google dumps FLoC, replaces with Topics API for Privacy Sandbox [VIDEO] 100/5 1 2 3 4 5 185 views Google claims that 'Topics' gives businesses an option to continue serving relevant ads without using covert tracking techniques. Link Source: David|25 January 2022 Details Rate Report

IAB weighs in against Surveillance Advertising bill 80/5 1 2 3 4 5 169 views between 2016 and 2020 the internet economy grew at 7X the rate of the overall US economy Details Rate Report

Democratic legislators introduce bill that would ban 'surveillance advertising' 100/5 1 2 3 4 5 277 views Passage of this bill would be quite detrimental to companies like Google that make most of their money from targeted ads. Link Source: David|20 January 2022 Details Rate Report

Survey: Most Americans find targeted online ads annoying, invasive and not helpful 100/5 1 2 3 4 5 136 views Americans widely distrust social media platforms to keep their personal data safe Link Source: David|23 December 2021 Details Rate Report

Google Page Experience Ranking is coming to desktop in February 2022 80/5 1 2 3 4 5 267 views Google has hinted that pages with 'intrusive interstitial" ads will be a particular target. Link Source: David|9 November 2021 Details Rate Report

Google announces clustering algorithm designed to reveal group characteristics while maintaining individual privacy 80/5 1 2 3 4 5 295 views Scientists say the new algorithm outperformed competitors on 3 of 4 very large data sets. Link Source: David|27 October 2021 Details Rate Report

Paid search is working well in the travel vertical in 2021 100/5 1 2 3 4 5 262 views The average cost of a lead for travel businesses is only $7.34 Link Source: David|16 October 2021 Details Rate Report

Data-Driven Attribution (DDA) to replace last click as default in Google Ads 80/5 1 2 3 4 5 202 views DDA will soon be available to all Google Ads accounts Link Source: David|29September 2021 Details Rate Report

Google to partner with Prince Harry's Travalyst Coalition on sustainable tourism 80/5 1 2 3 4 5 181 views Travalyst also partners with Booking.com, Tripadvisor and Visa Link Source: David|25 September 2021 Details Rate Report

US DOJ said to be preparing a second antitrust suit against Google 80/5 1 2 3 4 5 175 views Suit claims Google acts as "illegal monopoly" in online search Link Source: David|3 September 2021 Details Rate Report

Google Ads Editor 1.7 adds YouTube Audio Ads, Hotel Ads, extensions, recommendations, bidding options 80/5 1 2 3 4 5 138 views Still free to download Link Source: David|27 August 2021 Details Rate Report

Google to add country-specific surcharges to Google Ads billings to cover digital services taxes 80/5 1 2 3 4 5 242 views Surcharges range from 2% to 5% Link Source: David|28 July 2021 Details Rate Report

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