Google Ads head predicts "massive shift" to AI in 2025

Google VP/Global Search Ads Brendon Kraham makes the following predictions for Google Advertising in 2025:

• a massive shift toward AI
• better answers to users' questions, higher ROI for advertisers
• moving beyond simple keywords to more immersive ad experiences
• rolling out of new products across Performance Max, Demand Gen, and Search �" all powered by Google AI
• measurement of how users interact with ads across all channels will be key
• introduction of new tools that use both predictive and generative AI to:
  • automate tasks
  • speed development of creative
  • optimize media spend
  • enhance measurement