Online intelligence provider Connexity finds that in July 2016 search engines were the #1 upstream traffic source for all types of accommodation sites on its Hitwise platform: hotels, aggregators (Booking.com etc.) and rentals (Airbnb.com etc.).

Breakdown:

• Hotels (direct)
  • Search engines 52.1%
  • DMOs 14.7%
  • Social networking & forums 2.9%
  • E-mail services: 2.0%
• Hotel aggregators:
  • Search engines 50.3%
  • DMOs 14.5%
  • Agencies 5.4%
  • Social networking & forums 4.0%
  • Transport 3.1%
• Rentals
  • Search engines 47.3%
  • DMOs 14.8%
  • Social networking & forums 5.8%
  • Agencies 2.3%

Once again research finds that search engines are the #1 source of Web-site traffic from people looking for tourism services.

And according to Statista.com Google had an 86.94% share of UK searches in October 2016.