End of 3rd party cookie support planned for 31 October 2023
Google has released a timeline showing when new technologies are expected to be ready to "support key use cases" so that Chrome can phase out 3rd-party cookies.
Here's a simplified version:
- Fight SPAM and fraud on the web
- Testing of Trust Tokens API has begun.
- Testing to be completed by the end of 2021
- Ready for adoption in 1Q2022
- Show relevant content and ads
- FLoC API testing is now closed
- Discussions through September 2021
- Testing October 2021 - June 2022
- Ready for adoption in 3Q2022
- Measure digital ads
- Core Attribution API testing has begun
- Discussions through September 2021
- Testing October 2021 - June 2022
- Ready for adoption in 3Q2022
- Strengthen cross-site privacy boundaries
- First-Party Sets API testing has begun
- Discussions through October 2021
- Testing November 2021 - June 2022
- Ready for adoption in 3Q2022
- Transition Period Stage 1: October 2022 through June 2023
- Transition Period Stage 2: 3Q2023
- Transition complete: 31 October 2023
Per Google:
"The Privacy Sandbox initiative also includes several proposals addressing covert tracking techniques, such as fingerprinting and network-level tracking."
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