The UK Crown Commercial Service - an executive agency and trading fund responsible for procurement of goods and services for the various departments the UK government - has invited on behalf of the official tourist board of England VisitEngland brand development pitches from shortlisted creative agencies.

Eligible agencies include M&C Saatchi, Pablo, TMW Unlimited and 23Red.

Pablo is the current agency of record for VisitBritain, from which VisitEngland was spun off as a separate corporate entity in 2009.

VisitEngland has previously worked on a project basis with RKCR/Y&R (now VML) and Lowe Open UK (now MullenLowe).

Schedule is for pitches to be presented in July for global B2B and B2C campaigns to run in 2025 and 2026.

VisitEngland is the official tourist board for England. Previously a part of VisitBritain, it was spun off as a separate corporate entity in 2009.

In the fiscal year ending 31 March 2023, operating costs of VisitEngland totaled 8.5 million GBP, about 2.5 million of which was spent on marketing.