SEO for AI User Agents

• Major AI agents don't render JavaScript.
• They tend to be inefficient, spending 30+% of their requests on 404 pages.
• They prioritize HTML and images over other content.
• Their operations are heavily US-biased.

Implications for site owners:

• Because AI agents don't render JavaScript, they don't see anything that's rendered client-side. Render critical content server-side.
• Use static pages where possible.
• Make sure navigation, meta information and main content (including images) are present in HTML when pages open.
• Use descriptive ALT text for images.
• Use correct header tag hierarchy: H1,H2, etc.
• Keep your sitemap updated.
• Do redirects correctly: no excessively long or broken chains.
• Use a logical, consistent URL structure.
• Stay on top of, and fix, 404 errors.

Comment: Happily, none of these recommendations conflict with what you should be doing for Google. Implement now.