Advertising & Consumer Engagement Executive - North America is a permanent, full-time position located in NYC and reporting to the Advertising and Digital Marketing Manager.

In a nutshell, position exists to:

• Plan, coordinate and execute television, social media and digital marketing campaigns that deliver competitive stand-out for the island of Ireland by presenting US consumers with compelling reasons to visit
• Grow leisure travel from Tourism Ireland’s target segments in the US

Responsibilities:

• Grow leisure travel from the US
• Develop briefs and liaise with creative and media agencies in relation to media buying/creative work
• Plan all television campaigns
• Enhance social media footprint
• Represent US market on digital and social media campaign working groups
• Ensure optimal use of emerging technologies
• Track campaign results
• Manage budget
• GDR compliance

Skills and experience

Required:

• Digital marketing and execution of brand campaigns
• Digital advertising
• Analytics and reporting including high proficiency in Google Analytics
• MarCom including application of new technologies to B2C campaigns
• Experience in managing external agencies
• Strong and engaging writing style

Desirable:

• 3rd-level qualification (i.e., bachelor's degree) in marketing or communications
• Travel/tourism experience
• Understanding of Ireland brand
• Good knowledge of Ireland

Salary scale is US$64K-US$96K.

Position involves some travel and work outside normal business hours.

A valid US work visa is required if not a US citizen.

Announcement closes 1200 GMT on Wednesday 15 May 2019.

Application form is linked from the External Article, below.

Go here for Tourism Ireland's External Recruitment Policy.