Multitalented free tool

SEO Site Checkup is the Swiss Army Knife of free SEO tools: along with on-page factors it checks loading speed, security, mobile-friendliness, and more.

I gave it a trial spin on one of our websites that was built around 1998 and only minimally updated since: IrelandTourismCentre.com , which looks like this:

To start the analysis, just go to https://seositecheckup.com, enter your site URL and click Checkup!:

After just a few seconds, the tool comes back with an overall grade (0-100) and counts of passed and failed checks and warnings:

Following that, the tool presents first COMMON SEO ISSUES, beginning with:

Other checks in this section (most of which our site passed) include:

• Most common keywords test
• Keywords usage test
• Keywords cloud test
• Heading tags test
• Robots.txt test
• Sitemap test
• SEO friendly URL test
• Image ALT test
• Inline CSS test
• Deprecated HTML tags test, which our site failed:

The tool found our page to have 6 instances of the HTML 4 underline tag (<u>), now deprecated.

Behind that HOW TO FIX button is this helpful information:

Then, continuing, the tool shows more results of COMMON SEO tests:

• Google Analytics test
• Favicon test
• JavaScript error test
• Social media test, which our site FAILED because social media hadn't yet been invented when it was built.

NEXT, the tool presented results of SPEED OPTIMIZATIONS tests:

• HTML page size test
• HTML compression/GZIP test
• Site loading speed test
• Page objects test
• Page cache test
• Flash test
• CDN usage test (A CDN is a Content Delivery Network - search on Google for explanation)
• Image caching test
• JavaScript caching test
• CSS caching test
• JavaScript minification test
• CSS minification test
• Nested tables test
• Frameset test
• Doctype test
• URL redirects test

Next up are SERVER AND SECURITY tests:

• URL canonicalization test
• HTTPS test
• Safe browsing test
• Server signature test
• Directory browsing test
• Plaintext emails test

Then, MOBILE USABILITY tests:

• Media query responsive test
• Mobile snapshot test, which looked like this:

Next, ADVANCED SEO tests:

• Structured data test
• Custom 404 error page test
• Noindex tag test
• Canonical tag test
• Nofollow tag test
• Disallow directive test
• SPF records test

And finally a summary of high-, medium- and low-priority fixes recommended:

How cool is that? And free! A premium version is available for $24.95 a month that will let you do 300+ reports per month.

(As usual, no one has compensated me for this review. I just like the product.)