Identifying the right customers and providing them with what they want
Google local marketing
Link Source: David|2 April 2019
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Google Hotels
Link Source: David|15 March 2019
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semantic search
Link Source: David|5 March 2019
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digital marketing
Link Source: David|26 February 2019
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Google hotel reviews
Link Source: David|24 February 2019
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Consumers make decisions based on emotion, rationalize afterwards
Link Source: David|2 November 2018
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TagCrowd
Link Source: David|19 October 2018
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search ad spend share
Link Source: David|4 October 2018
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above the fold
Link Source: David|6 September 2018
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State of Digital Advertising Report
Link Source: David|5 September 2018
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json-ld
Link Source: David|8 August 2018
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GMB
Link Source: David|8 June 2018
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eyetracking
Link Source: David|17 April 2018
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Amazon + travel
Link Source: David|22 March 2018
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