"The premier event for marketing insights, analytics, and data science professionals"

More speakers:

• Caitlin Wood, IBM
• Scott Breitenother, Brooklyn Data Co
• David Ciommo, Humana
• Andrew Naumann, Northwestern Mutual
• Guan Wang, Snowflake
• Yet more

Venue will be the Walter E. Washington Convention Center in DC.

Conference opens for registration at 0730 on Tuesday 26 September.

Agenda:

Tuesday 26 September

• 1300 Welcome by Scott Breitenother
• 1305 Keynote to be announced
• 1335 Walter Paliska, Shape the Future of Digital Marketing
• 1410 Scott Breitenother, Delivering Personalized Customer Experiences
• 1500 MADS Innovation Sessions
• 1540 Guan Wang, Advanced Marketing Analytics Using ML
• 1700 Welcome reception

Wednesday 27 September

• 0730 Breakfast and registration
• 0825 David Ciommo, Data Storytelling and Beyond
• 0825 Caitlyn Wood, From Individual Insights to Company-Level Insights
• 0915 Andrew Naumann, CLV: It's Not What You Think
• 0915 Katie Robbert, Managing the People that Manage the Machines
• 1030 Sunny Hunt, Data Storytelling
• 1030 Darren Bosik, Using Predictive Analytics for Proactive Response
• 1120 Chad O'Brien, Building a Data-Driven Culture
• 1120 Hilary Borndahl, ROI Disruption in the Details
• 1200 Lunch
• 1306 MADS Innovation Sessions
• 1345 Andy Crestodina, How to Audit Your Content Using GA4
• 1435 Whitney Myers, Analytics Fundamentals
• 1435 Jim Sterne, How Does Generative AI Change the Analytics Role?
• 1600 Keynote to be announced
• 1900 Party at the National Portrait Gallery

Thursday 28 September

• 0700 Registration
• 0730 Breakfast
• 0910 Avinash Kaushik, Keynote
• 1015 Robert Neal, Making Better Decisions Faster
• 1015 Alton Alexander, Python and How to Accelerate Your Content Marketing
• 1105 John Nicholson, How the Olly Brand is Adapting
• 1145 Lunch
• 1245 Keynote to be announced
• 1355 Zontee Hou, Data & Culture Workshop
• 1355 Paul Yang, Measurement & Modeling Workshop
• 1530 Alton Alexander, AI& Machine Learning Workshop
• 1530 Driving Growth Workshop to be announced
• 1645 Cassie Kozyrkov, Keynote
• 2100 Drinking

Pricing for conference passes is complicated, ranges from Digital Early Bird through 14 July to Onsite Rate starting 26 September $2499.

"All Access" passes include Thursday workshops and on-demand recordings,

"Main Conference" passes do not.

"Digital" pass includes on-demand recordings only.

Group rates ands sponsorships are available.

Go here for registration and more information.

I have to admit that data science isn't a big passion of mine. But this conference offers some great speakers and a solid 3-day schedule. And pricing is easier on the wallet than some conferences, even considering travel to DC. Digital pass could be an attractive option for some.