New Hampshire seeking PR and Travel Trade Services in Canada

On Monday, 24 February the State of New Hampshire Department of Business and Economic Affairs (BEA) issued RFP BEA 2025-10 seeking Public Relations and Travel Trade Services for Canada

Goals stated by BEA are:

• Serve as BEA's PR and trade relations rep in the Canadian market
• Develop and execute a brand-aligned PR program complementing BEA's advertising and marketing campaigns

Term of the non-exclusive contract would be 2 years July 2025 - June 2027 with option to renew through June 2029.

Schedule:

• Vendor inquiry period 2/24 - 2/27 12 PM
• Agency responses to inquiries 2/28 5 PM
• Proposal due 3/20 2 PM
• Notification of selection 4/9 (est.)

Scope of work:

Public Relations:

• Create, implement and manage for 12 months through regional and national media relations outreach and hosting a program that supports NH's promotional campaigns. resulting in trackable media coverage. Plan will:
  • Generate positive exposure for NH through consumer and industry media measurable by ROI and qualitative measures
  • Include robust and creative support for a niche consumer ad campaign
• Plan and execute a media and trade reception in Montreal or other market to be agreed upon
• Create media target lists for print, online and broadcast
• Facilitate a visiting journalist program including a minimum of 6 individual press trips annually

Travel Trade:

• Create, implement and manage a 12-month travel trade strategy
• Develop and maintain a travel trade target list
• Facilitate meetings and trainings with travel trade
• Develop and create quarterly newsletters for the travel trade
• Coordinate and manage in-market consumer and trade shows
• Coordinate and execute NH presence at events

Administratively:

• Provide translation for content and promotional materials
• Work with BEA on special projects
• Maintain industry memberships
• Store BEA's promotional materials
• Hold bi-monthly and quarterly meetings
• Track and report media coverage
• Prepare monthly, campaign and annual reports
• Participate in NH-based conferences and events

Sole point of contact for this RFP is:

Brittany Littlefield

Brittany.L.Littlefield@livefree.nh.gov

RFP contains the usual fine print about Debarment, Validity, Non-collusion, Public Disclosure, etc.

Proposal scoring:

• Company experience and results 30
• Experience and qualifications of staff 25
• Strategic thinking/planning/innovation 25
• Familiarity with NH and NH tourism 10
• Budget 10

Oral interviews will be conducted if necessary.

"Vendors are advised that this is not a low bid award."

Submitting proposals

Send electronically in searchable PDF format one full proposal and one with all confidential information redacted to:

Brittany.L.Littlefield@livefreenh.gov

cc: amy.O.Bassett@livefrreenh.gov

Subject line must contain RESPONSE TO RFP: Canadian PR/Travel Trade Services

RFP contains more fine print about what proposal must contain: Form P-37, contractor data sheet, etc.

Nowhere in the RFP could I find a dollar figure.

But like BEA's RFP 2025-09 for US PR services, this looks like a pretty valuable job.

Comment: Looks like NH is getting a jump on Maine and Vermont in taking action to counter the adverse effects of Donald Trump's recently announced plans for a 25% tariff on imports from Canada and maybe also annexing Canada as the 51st US state. See more about this over at TourismMarketer.com here:

www.tourismmarketer.com/ar...llations-37274-thread.html