Research

New information from reliable sources about companies, markets and competitors

Ad repetition can make brands memorable - but for the wrong reasons 80/5 1 2 3 4 5 83 views Repetitive ads can hurt streaming TV experience Link Source: David | 20 July 2023 Details Rate Report

GLAAD: LGBTQ community is underrepresented in advertising 80/5 1 2 3 4 5 92 views Gay and Lesbian Alliance Against Defamation Link Source: David | 29 June 2023 Details Rate Report

Lower Google Ads conversion rates resulting in higher costs per lead in 2023 100/5 1 2 3 4 5 105 views Google Ads Benchmarks 2023 Link Source: David | 16 May 2023 Details Rate Report

Google 1Q2023 Search Ad CPC Growth Slows for 7th Consecutive Quarter 100/5 1 2 3 4 5 94 views Google 1Q2023 Search Ad CPC Growth Slows Link Source: David | 15 May 2023 Details Rate Report

Google reports results of tests of Interest Based Audience (IBA) solutions vs. 3rd-party cookies 80/5 1 2 3 4 5 96 views Cookies outperformed IBA solutions but not overwhelmingly Link Source: David | 19 April 2023 Details Rate Report

Category, Name and Proximity drive GBP Local Pack rankings in 2023 100/5 1 2 3 4 5 80 views 2023 Whitespark survey looked at 149 ranking factors Link Source: David | 29 March 2023 Details Rate Report

53% of remote workers want to take a bleisure trip 80/5 1 2 3 4 5 97 views Destinations with natural landscapes are most popular: 47% Link Source: David | 13 March 2023 Details Rate Report

Americans trust ads, search and social media a lot less if AI is in the mix 80/5 1 2 3 4 5 79 views AI involvement lessens trust by double-digit percentages Link Source: David | 27 February 2023 Details Rate Report

Google Optimize will no longer be available after September 2023 80/5 1 2 3 4 5 97 views Expect more Google feature cutbacks in down economy Link Source: David | 24 January 2023 Details Rate Report

Google Ads is getting more expensive - but mean ROI is 200% 100/5 1 2 3 4 5 96 views Average conversion rate is down 14% yoy Link Source: David | 30 November 2022 Details Rate Report

Google Ads spend grew 15% in 3Q2022, stabilizing near pre-COVID level 100/5 1 2 3 4 5 248 views 3Q2022 Google Ads spend growth equal to that of 3Q2019 Link Source: David | 14 October 2022 Details Rate Report

50% of global consumers find advertising to be less interesting than it used to be 80/5 1 2 3 4 5 472 views apparently it's a universal problem Link Source: David|24 June 2022 Details Rate Report

'Workday Consumers' creating growth in search ad spend 100/5 1 2 3 4 5 189 views Many consumers (48% of survey respondents) now say they prefer online services Link Source: David|27 April 2022 Details Rate Report

Survey: Most Americans find targeted online ads annoying, invasive and not helpful 100/5 1 2 3 4 5 132 views Americans widely distrust social media platforms to keep their personal data safe Link Source: David|23 December 2021 Details Rate Report

Search for in All Categories Advertising Agencies Analytics Artificial Intelligence Branding Conversion Optimization Copywriting Demographics General How To Marketing Media Mobile Public Relations Research Search Social Media Technology Usability Video Search