Research

New information from reliable sources about companies, markets and competitors

'Workday Consumers' creating growth in search ad spend 100/5 1 2 3 4 5 196 views Many consumers (48% of survey respondents) now say they prefer online services Link Source: David|27 April 2022 Details Rate Report

Survey: Most Americans find targeted online ads annoying, invasive and not helpful 100/5 1 2 3 4 5 135 views Americans widely distrust social media platforms to keep their personal data safe Link Source: David|23 December 2021 Details Rate Report

Google data suggest 30% of pre-pandemic business travel may be gone forever 80/5 1 2 3 4 5 248 views Post-pandemic changes to company-sponsored travel could adversely affect "bleisure" travel as well. Link Source: David|29 November 2021 Details Rate Report

Google announces clustering algorithm designed to reveal group characteristics while maintaining individual privacy 80/5 1 2 3 4 5 295 views Scientists say the new algorithm outperformed competitors on 3 of 4 very large data sets. Link Source: David|27 October 2021 Details Rate Report

Google MUM has the potential to be a game-changer in search and SEO 100/5 1 2 3 4 5 326 views Understanding user intent and how people translate it into queries will be key for SEO Link Source: David|26 October 2021 Details Rate Report

Paid search is working well in the travel vertical in 2021 100/5 1 2 3 4 5 262 views The average cost of a lead for travel businesses is only $7.34 Link Source: David|16 October 2021 Details Rate Report

Travel searches up 70%, cities bouncing back in 2Q2021 100/5 1 2 3 4 5 325 views More interest in major cities and international destinations Link Source: David|28 September 2021 Details Rate Report

Travel Insights with Google launched in US in partnership with Destinations International and HSMAI 80/5 1 2 3 4 5 140 views Travel Insights with Google Link Source: David|21 July 2021 Details Rate Report

New research finds a one-second reduction in page load time lifts conversion 5.7% on mobile, 3.3% on desktop 80/5 1 2 3 4 5 111 views 59% of conversions come from pages that load in under 4 seconds Link Source: David|30 June 2021 Details Rate Report

Travel searches showed strong growth throughout 1Q2021 as COVID-19 vaccines rolled out 80/5 1 2 3 4 5 193 views Travel searches Growing Link Source: David|25 May 2021 Details Rate Report

Euromonitor International updates 10 global consumer types 100/5 1 2 3 4 5 248 views Impulsive Spenders look to me like the best prospects for businesses not trying to be the lowest-cost provider. Link Source: David Details Rate Report

Google Ads Research: Consumers are anticipating safe reopening of travel 80/5 1 2 3 4 5 263 views Flight searches strongly up Link Source: David|29 April 2021 Details Rate Report

Users may know what they want, but not what that item is called 80/5 1 2 3 4 5 294 views Link Source: David|29 March 2021 Details Rate Report

Nearly 2 out of 3 Google searches in 2020 ended without a clickthrough to a website 80/5 1 2 3 4 5 128 views Zero-click searches Link Source: David|23 March 2021 Details Rate Report

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