Research

New information from reliable sources about companies, markets and competitors

Google data suggest 30% of pre-pandemic business travel may be gone forever 80/5 1 2 3 4 5 246 views Post-pandemic changes to company-sponsored travel could adversely affect "bleisure" travel as well. Link Source: David|29 November 2021 Details Rate Report

Google announces clustering algorithm designed to reveal group characteristics while maintaining individual privacy 80/5 1 2 3 4 5 277 views Scientists say the new algorithm outperformed competitors on 3 of 4 very large data sets. Link Source: David|27 October 2021 Details Rate Report

Google MUM has the potential to be a game-changer in search and SEO 100/5 1 2 3 4 5 322 views Understanding user intent and how people translate it into queries will be key for SEO Link Source: David|26 October 2021 Details Rate Report

Paid search is working well in the travel vertical in 2021 100/5 1 2 3 4 5 258 views The average cost of a lead for travel businesses is only $7.34 Link Source: David|16 October 2021 Details Rate Report

Travel searches up 70%, cities bouncing back in 2Q2021 100/5 1 2 3 4 5 320 views More interest in major cities and international destinations Link Source: David|28 September 2021 Details Rate Report

Travel Insights with Google launched in US in partnership with Destinations International and HSMAI 80/5 1 2 3 4 5 137 views Travel Insights with Google Link Source: David|21 July 2021 Details Rate Report

New research finds a one-second reduction in page load time lifts conversion 5.7% on mobile, 3.3% on desktop 80/5 1 2 3 4 5 109 views 59% of conversions come from pages that load in under 4 seconds Link Source: David|30 June 2021 Details Rate Report

Travel searches showed strong growth throughout 1Q2021 as COVID-19 vaccines rolled out 80/5 1 2 3 4 5 189 views Travel searches Growing Link Source: David|25 May 2021 Details Rate Report

Euromonitor International updates 10 global consumer types 100/5 1 2 3 4 5 234 views Impulsive Spenders look to me like the best prospects for businesses not trying to be the lowest-cost provider. Link Source: David Details Rate Report

Google Ads Research: Consumers are anticipating safe reopening of travel 80/5 1 2 3 4 5 247 views Flight searches strongly up Link Source: David|29 April 2021 Details Rate Report

Users may know what they want, but not what that item is called 80/5 1 2 3 4 5 289 views Link Source: David|29 March 2021 Details Rate Report

Nearly 2 out of 3 Google searches in 2020 ended without a clickthrough to a website 80/5 1 2 3 4 5 126 views Zero-click searches Link Source: David|23 March 2021 Details Rate Report

Google organic clicks growing strongly during COVID-19 pandemic despite often mediocre SEO 100/5 1 2 3 4 5 178 views Consumers have moved more of their shopping online Link Source: David|29 January 2021 Details Rate Report

54% of US Black travelers are more likely to visit a destination that has Black representation in its travel ads 80/5 1 2 3 4 5 131 views Blacks in travel advertising Link Source: David|14 January 2021 Details Rate Report

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