Research

New information from reliable sources about companies, markets and competitors

Travel PPC advertising paradox since onset of COVID-19: need to remain visible while conserving budget for post-pandemic 80/5 1 2 3 4 5 344 views Link Source: David|9 April 2020 Details Rate Report

65% of Americans will be acting on pent-up demand within 1 to 7 months post-COVID-19 80/5 1 2 3 4 5 194 views Link Source: David|4 April 2020 Details Rate Report

If limited to one or the other, marketers prefer Google Ads to SEO 100/5 1 2 3 4 5 285 views Link Source: David|2 April 2020 Details Rate Report

Digital and social media marketing preferences of destination marketers 80/5 1 2 3 4 5 226 views Link Source: David|14 March 2020 Details Rate Report

How under-35s are buying travel today 80/5 1 2 3 4 5 219 views Details Rate Report

How global consumers are buying travel online in 2020 80/5 1 2 3 4 5 179 views Link Source: Daviid|28 February 2020 Details Rate Report

62.9% of Google Search users say descriptions in organic returns are #1 driver of clicks 80/5 1 2 3 4 5 310 views Link Source: David|20 February 2020 Details Rate Report

Paid search continued to dominate digital advertising in 2019 with 39% share of spend 80/5 1 2 3 4 5 197 views Link Source: David|13 Feruary 2020 Details Rate Report

Google search ad spend grew, organic search visits declined in 4Q2019 80/5 1 2 3 4 5 272 views Google seems to be unstoppable in paid search. Link Source: David|11 February 2020 Details Rate Report

Travel and Leisure Google Ads: clicks and clickthrough rate up year-on-year, cost per click down in 3Q2019 80/5 1 2 3 4 5 258 views Link Source: David|9 January 2020 Details Rate Report

Gender-balanced video ads get more views vs. male-dominated 80/5 1 2 3 4 5 183 views Link Source: David|29 December 2019 Details Rate Report

Mobile search ad spend expected to rise 19% in 2019 to $88B 80/5 1 2 3 4 5 176 views Link Source: David|25 November 2019 Details Rate Report

Display ads produced by B2B advertisers are viewed 68% by men, only 17% on desktop 80/5 1 2 3 4 5 366 views Link Source: David|21 November 2019 Details Rate Report

Marketers say traffic, conversions, rankings are most important objectives of SEO in 2019 80/5 1 2 3 4 5 223 views Link Source: David|14 October 2019 Details Rate Report

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