Phocuswright has published its Global Online Travel Overview Fourth Edition comparing travel booking numbers for the US, Europe, Eastern Europe, Asia -Pacific, Middle East and Latin America.
Key findings:
- The total global travel market is expected to grow by about 5% through 2017, with gross bookings exceeding $1.3 trillion.
- The global online travel market is expected to grow about twice as fast as the total travel market.
- In the period 2014-2017, emerging online markets are expected to grow by 61% vs. 15% for developed online markets.
- Europe leads all regions in online travel penetration.
- The top 5 total and online travel markets are:
- USA
- China
- UK
- Germany
- Japan
- The fastest growing online travel markets are:
- China
- UAE
- India
Factors identified as influencing growth of individual markets include online penetration, infrastructure, credit-card adoption and economic conditions.
You can buy the complete report here for US$1295.
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