Search marketing, paid and organic
Google Ads Enhanced CPC
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"We take fake and/or incentivized reviews and ratings on businesses very seriously."
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Google Search + Google Discover
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Google, EU, Margrethe Vestager
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And who are their clients?
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Top sources are domains averaging 25 years old that are linked to by 24K to 24M referring domains
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Search Console Recommendations
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Data from survey of 1000 SEO pros
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Google says photos will improve ad rank
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Makes it easier to do bulk changes to Google Ads campaigns
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More time needed to test Privacy Sandbox settings
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Tracking progress adds time and cost but it's worth it.
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Changes to INP metric may contribute to overall CWV improvement
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OTA marketing spend per property averages only $250/month
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Straight talk about how to grow
