Search marketing, paid and organic
B2C search
Link Source: David|5 April 2017
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keywords in URLs
Link Source: Search Engine Watch
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keyword phrases
Link Source: David
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destination marketing
Link Source: Forbes
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Facebook travel ads
Link Source: Skift
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Facebook poses little threat to Google in travel advertising
Link Source: Investors Business Daily|13 February 2017
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hotel search
Link Source: TrustYou|6 February 2017
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Google + hotels
Link Source: Koddi|9 January 2017
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UK lodging
Link Source: David|12 December 2016
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secret ad tests
Link Source: Advertising Age 1 November 2016
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EC vs. Google
Link Source: David 27 October 2016
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YouTube vs. TV
Link Source: ClickZ 27 September 2016
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universal + extended search
Link Source: SearchMetrics September 2016
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Penguin update
Link Source: David 7 October 2016
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