Per a report from the Advertising Week conference by Al Roberts for ClickZ, Google claims that “YouTube generate[s] almost two times the searches per impression than TV generates.”

What Google wants, of course, is to have some ad budget moved from TV to YouTube, which it owns. To help convince advertisers to do this, Google has updated its Brand Lift analytics solution so that it’s now supposed to measure “brand awareness, ad recall and consideration”.

YouTube claims to have over a billion users in 88 countries, and to have grown 50%+ YOY for the past 3 years.