How to know if your SEO team is delivering as promised

In yesterday's SEO Office Hours session Google's John Mueller shared some thoughts on how to determine if your SEO team is actually doing what they promised to do:

• Meet with them regularly to review what they've done.
• Get and review progress reports.
• Discuss their plans for any upcoming work.
• Doing these things will add time and cost for both you and the SEO team but it can be time and money well spent.
• It helps to get a basic understanding of the kind of work an SEO agency does, so you can confirm they're doing what you expect them to be doing.
• There's still an element of trust involved.

John also recommended looking at the Google Search Central article Do you need an SEO? and SEO Starter Guide .

And I also recommend you check out my Definitive Guide to Choosing the Best Google Search Agency for Your Business which is a free download.