3Q2024 Google CTR data reveal changes in search behavior

New report from Advanced Web Ranking shows how Google CTRs worldwide in 3Q2024 differed from those of 2Q2024 by industry and query type.

Highlights:

For mobile searches containing specific brand or business names, the pages ranked first had a 1.07 percentage point increase in CTR in 3Q2024.
Pages that ranked first for informational queries had 1.63 percentage point growth on mobile, while on desktop, pages ranked 2nd had a 1.10 percentage point drop in CTR.
For commercial queries, pages that ranked #1 saw a decline in CTR of 3.51 percentage points on mobile and 2.55 percentage points on desktop.
Queries containing 1, 2 and 3 words all had increased CTRs on mobile, but on desktop CTRs were flat vs. 2Q2024.

Search Demand Change by Industry - 3Q2024 vs. 2Q2024

Comment: It would have been helpful to factor CPC into this analysis.

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Subhead	Fewer commercial queries across devices
Website	Visit Website https://www.google.com
Rating	80/5 1 2 3 4 5 4/5 based on 1 vote. Show Individual Votes
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