SMX Advanced to be offered free online 11-12 June 2024
Event will feature 2 keynotes:
SEO Keynote by Google Director/Product Management Elizabeth Tucker, "What Google wants from SEOs and content creators"
PPC Keynote by former Tinuiti VP/Paid Search Aaron Levy, "Embracing AI: Putting marketing back in paid search"
Other speakers will include:
- Andrea Cruz, Tinuiti
- Mike King, iPullRank
- Glenn Gabe, G-Squared Interactive
- Lily Ray, Amsive Digital
- Danny Goodwin, Search Engine Land
- Ryan Jones, Razorfish
- Brad Geddes, Adalysis
- Bruce Clay
- Chris Ang, STAT
- More...
Topics will include:
- What to expect from Google's Search Generative Experience
- Latest in algorithm updates
- Unlocking AI's potential for ad creative
- Exploring 2024 SEO Periodic Table
- Getting the most out of PMax campaigns
- RAG and the future of SEO
- Combining PPC with automation
- How to build RSAs
- Preparing for measurement in a post-cookie world
- Using AI to improve content
Registration page is here: https://events.searchengineland.com/smx-advanced-2024
Should be good, and you can't beat the price.
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