Rankings down after the December Core Update? Google says "There is no fix."
At greater length, Google also said:
"There’s nothing in a core update that targets specific pages or sites...We know those with sites that experience drops will be looking for a fix, and we want to ensure they don’t try to fix the wrong things. Moreover, there might not be anything to fix at all. As explained, pages that drop after a core update don’t have anything wrong to fix. This said, we understand those who do less well after a core update change may still feel they need to do something."
You can't just take it and do nothing, right?
Suggestions:
- Review and better implement Google's guidance on building high-quality sites, issued in 2011 following the Panda algorithm change.
- Ask yourself the "fresh list of questions" provided by Google..
- Study Google's Quality Raters Guidelines with a focus on Expertise, Authoritativeness and Trustworthiness (EAT).
- Sift the actionable items out of that body of knowledge, and do something.
- Assess results and repeat.
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