Technology

News and research about marketing applications of digital technologies

Google DevFest 2023 ongoing now through 31 December 100/5 1 2 3 4 5 57 views World's largest distributed tech conference Link Source: David | 25 October 2023 Details Rate Report

Google on track to begin disabling 3rd-party cookies in 1Q2024 80/5 1 2 3 4 5 73 views Initial test on 1% of Chrome users Link Source: David | 18 October 2023 Details Rate Report

SMX Next conference to be offered free online 14-15 November 2023 100/5 1 2 3 4 5 125 views Generative AI focus Link Source: David | 18 October 2023 Details Rate Report

Get ready for Google INP metric 80/5 1 2 3 4 5 149 views Interaction to Next Paint Link Source: David | 17 October 2023 Details Rate Report

Google releases major BARD upgrade that facilitates tasks like travel planning 80/5 1 2 3 4 5 145 views Biggest update to Bard in the six months since it was released Link Source: David | 20 September 2023 Details Rate Report

MarTech Conference to be offered free online 26-27 September 2023 80/5 1 2 3 4 5 71 views MarTech Conference Fall 2023 Link Source: David | 7 September 2023 Details Rate Report

SMX Advanced 2023 to be offered free online 13-14 June 100/5 1 2 3 4 5 90 views Keynote by Google VP/Search Cathy Edwards Link Source: David | 15 May 2023 Details Rate Report

Google CALM technology can speed up natural language processing by as much as 3X 80/5 1 2 3 4 5 84 views Confident Adaptive Language Modeling Link Source: David | 25 December 2022 Details Rate Report

Google upgrades image metadata requirements 80/5 1 2 3 4 5 124 views Google adds 3 new structured data properties for images Link Source: David|13 October 2022 Details Rate Report

Google adds HTTPS report to Search Console 80/5 1 2 3 4 5 105 views Serving pages as HTTPS improves user experience Link Source: David|16 September 2022 Details Rate Report

Google to delay start of phase-out of 3rd-party cookies to 3Q2024 100/5 1 2 3 4 5 412 views The new Privacy Sandbox APIs are expected to be launched and generally available in Chrome by 3Q2023 Link Source: David|28 July 2022 Details Rate Report

Google begins next phase of global tests of Privacy Sandbox 90/5 1 2 3 4 5 302 views New alternative technologies are intended to improve user privacy while generating revenue for advertisers. Link Source: David|11 April 2022 Details Rate Report

GA4: Better privacy but tougher targeting 100/5 1 2 3 4 5 113 views Tracking prospects through the marketing funnel to conversion will be more difficult and costly. Link Source: David|29 March 2022 Details Rate Report

BREAKING: Google dumps FLoC, replaces with Topics API for Privacy Sandbox [VIDEO] 100/5 1 2 3 4 5 185 views Google claims that 'Topics' gives businesses an option to continue serving relevant ads without using covert tracking techniques. Link Source: David|25 January 2022 Details Rate Report

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