Technology

News and research about marketing applications of digital technologies

Democratic legislators introduce bill that would ban 'surveillance advertising' 100/5 1 2 3 4 5 273 views Passage of this bill would be quite detrimental to companies like Google that make most of their money from targeted ads. Link Source: David|20 January 2022 Details Rate Report

Internet Association to be shut down as 2021 ends 80/5 1 2 3 4 5 133 views Link Source: David|26 December 2021 Details Rate Report

Google Page Experience Ranking is coming to desktop in February 2022 80/5 1 2 3 4 5 264 views Google has hinted that pages with 'intrusive interstitial" ads will be a particular target. Link Source: David|9 November 2021 Details Rate Report

Google announces clustering algorithm designed to reveal group characteristics while maintaining individual privacy 80/5 1 2 3 4 5 277 views Scientists say the new algorithm outperformed competitors on 3 of 4 very large data sets. Link Source: David|27 October 2021 Details Rate Report

Google MUM has the potential to be a game-changer in search and SEO 100/5 1 2 3 4 5 321 views Understanding user intent and how people translate it into queries will be key for SEO Link Source: David|26 October 2021 Details Rate Report

To assess content quality, Google doesn't just look at text [VIDEO] 80/5 1 2 3 4 5 305 views Many factors go into Google's assessment of page quality Link Source: David|25 October 2021 Details Rate Report

Data-Driven Attribution (DDA) to replace last click as default in Google Ads 80/5 1 2 3 4 5 198 views DDA will soon be available to all Google Ads accounts Link Source: David|29September 2021 Details Rate Report

Google adds author.url property to article structured data to identify authors across multiple sites 80/5 1 2 3 4 5 199 views 'author.url' will identify authors across media Link Source: David|13 August 2021 Details Rate Report

Google releases Enhanced Conversions feature in beta for Google Ads using first-party data 80/5 1 2 3 4 5 346 views An extension of GA conversion tracking Link Source: David|27 July 2021 Details Rate Report

Google releases Privacy Sandbox timeline for phasing out third-party cookies 80/5 1 2 3 4 5 267 views Google has begun testing of Trust Token APIs Link Source: David|26 July 2021 Details Rate Report

Anthony Katsur to head IAB Tech Lab, focus on alternatives for addressable digital advertising 80/5 1 2 3 4 5 239 views IAB Tech Lab works to help the interactive ad industry grow Link Source: David|21 July 2021 Details Rate Report

BREAKING: Google delays removal of 3rd-party cookies from Chrome to late 2023 100/5 1 2 3 4 5 229 views Third Party Cookies Link Source: David|24 Jubw 2021 Details Rate Report

European Commission to investigate Google's 'domination' of display advertising 80/5 1 2 3 4 5 128 views EC EVP Margrethe Vestager Link Source: David|24 June 2021 Details Rate Report

More comprehensive Schema.org markup validator to replace Google Structured Data Testing Tool 80/5 1 2 3 4 5 1221 views New Schema.org validator from Google Link Source: David|12 May 2021 Details Rate Report

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