Video

Use of video content to promote brands and products

Ad repetition can make brands memorable - but for the wrong reasons 80/5 1 2 3 4 5 86 views Repetitive ads can hurt streaming TV experience Link Source: David | 20 July 2023 Details Rate Report

Longer mobile video ads convert better 80/5 1 2 3 4 5 87 views 31-60 second ads convert up to 50% better than shorter videos Link Source: David | 25 February 2023 Details Rate Report

Google introduces Ads Creative Studio one-stop video, display and audio ad builder 80/5 1 2 3 4 5 384 views Ads Creative Studio is scheduled to be available in beta to Google's Display & Video 360 customers by 1 August 2021 Link Source: David|26 June 2021 Details Rate Report

Intent beats demographics for targeting video ads - and quality may not matter 80/5 1 2 3 4 5 162 views Link Source: David|28 August 2020 Details Rate Report

Gender-balanced video ads get more views vs. male-dominated 80/5 1 2 3 4 5 188 views Link Source: David|29 December 2019 Details Rate Report

Best digital advertising channels for independent hotel marketers 80/5 1 2 3 4 5 187 views Link Source: David|5 July 2019 Details Rate Report

AdForum best tourism ad of October 2018: Neste Zerobnb by TBWA\Helsinki 80/5 1 2 3 4 5 358 views Link Source: David|12 November 2018 Details Rate Report

Six-second video ads reinforcing previous longer ads increase engagement and perceived brand favorability 80/5 1 2 3 4 5 295 views Link Source: David|9 October 2018 Details Rate Report

Hawaiian Airlines executes successful direct-response video campaign 100/5 1 2 3 4 5 282 views Link Source: David|24 July 2018 Details Rate Report

New AdWords tool for YouTube video ads now in beta 80/5 1 2 3 4 5 220 views Link Source: David|27 June 2018 Details Rate Report

YouTube reacts to Ipsos ad-attention research by adding new targeting options [VIDEO] 80/5 1 2 3 4 5 256 views Link Source: Adweek Details Rate Report

47% of adults aged 22-45 never watch traditional TV 80/5 1 2 3 4 5 238 views Link Source: David|24 September 2017 Details Rate Report

Upcoming Chrome releases to stifle video ads with sound 80/5 1 2 3 4 5 212 views Link Source: David|20 September 2017 Details Rate Report

FreeWheel: New research on short-form video advertising 80/5 1 2 3 4 5 216 views Link Source: David|15 August 2017 Details Rate Report

Search for in All Categories Advertising Agencies Analytics Artificial Intelligence Branding Conversion Optimization Copywriting Demographics General How To Marketing Media Mobile Public Relations Research Search Social Media Technology Usability Video Search